Digital marketing helps small businesses increase traffic to their website and consumer engagement with their products.
Almost all small businesses currently invest in digital marketing and plan to increase their investment in 2019. Small businesses clearly value digital marketing enough to continue spending money on creating new campaigns.
Nearly three-quarters of small businesses (73%) use social media marketing to create strong connections with their customers. Meanwhile, fewer than half of small businesses (49%) use SEO to rank higher in search results.
Video marketing continues to be an untapped resource for most small businesses, as only 34% of companies use videos to promote their products and services.
Small businesses invest in various channels to support their business efforts but are still missing out on valuable opportunities that can increase their customer base.